Challenge
Influence people under 60 that they should ask
their doctor about osteopenia and osteoporosis.
their doctor about osteopenia and osteoporosis.
Placed 1st out of six Universities winning $12,000.00 educational scholarship and internship.
Process
In four weeks, develop compelling commercial, social media, and advertising mockups.
My group interviewed Former Olympian Bobby Clay diagnosed with Osteopenia. Researched DEXA scans, or dual-energy X-ray absorptiometry scan, a painless, non-invasive procedure that measures bone density, fat, and muscle composition in the body. Assisted by Professor Janet Esquirol and mentor Bridget Stevens, Snow-Companies.com.
My contribution was writing the copy, making the first 2 videos, commercial mockups/posters, logo. The team further developed the videos with Bobby Clay and social media ideas.
Commercial Mockups
Major Cities, shopping centers, health and wellness centers.
Posters
Manipulated X-ray of broken bone, develop stop-watch logo, explored different color palettes.
Commercial
Bobby Clay, former Olympian shares about her struggles since being diagnosed with Osteopenia at 18 and the benefits of a DEXA Scan to take preventative measures against osteoporosis.
1ST PLACE!!!
Last week, we wrapped up our 3rd annual Health of Advertising: Brand Challenge ✨
Thank you to all of our incredible student participants and agency mentors
Join us in congratulating our first place team🥇: Hennessy Baran, Jerome Gayman, Jeshua Solomon, Sergio Gonzalez, along with professor lead, Janet Esquirol (Sylvan), all receiving an educational scholarship and guaranteed internships at Omnicom Health Group for summer 2025!
A job well done by all University teams and agency mentors:
- Borough of Manhattan Community College (BMCC), mentored by Snow Companies, Bridget Stevens MPH
- City Tech, CUNY mentored by DDB Health New York, Kiyana Stoutt
- Fordham University, mentored by TBWA\Chiat\Day, Jon Ransom
- Rutgers University - Newark, mentored by Biolumina, Eric Niederman
- Tennessee State University, mentored by Wildtype Health, Morgan Hsueh
- University of Illinois Urbana-Champaign, mentored by DDB Health New York, Husani Barnwell
Year after year, we are humbled by the success of this program and we look forward working with new students next year 🚀
hashtag#OHG hashtag#HealthyInclusion hashtag#BrandChallenge hashtag#BeTheCaseStudy
Thank you to all of our incredible student participants and agency mentors
Join us in congratulating our first place team🥇: Hennessy Baran, Jerome Gayman, Jeshua Solomon, Sergio Gonzalez, along with professor lead, Janet Esquirol (Sylvan), all receiving an educational scholarship and guaranteed internships at Omnicom Health Group for summer 2025!
A job well done by all University teams and agency mentors:
- Borough of Manhattan Community College (BMCC), mentored by Snow Companies, Bridget Stevens MPH
- City Tech, CUNY mentored by DDB Health New York, Kiyana Stoutt
- Fordham University, mentored by TBWA\Chiat\Day, Jon Ransom
- Rutgers University - Newark, mentored by Biolumina, Eric Niederman
- Tennessee State University, mentored by Wildtype Health, Morgan Hsueh
- University of Illinois Urbana-Champaign, mentored by DDB Health New York, Husani Barnwell
Year after year, we are humbled by the success of this program and we look forward working with new students next year 🚀
hashtag#OHG hashtag#HealthyInclusion hashtag#BrandChallenge hashtag#BeTheCaseStudy
School Article: https://www.bmcc.cuny.edu/news/student-team-wins-national-competition-made-possible-by-partnership-between-bmcc-media-arts-and-technology-department-cuny-inclusive-economy-initiative-and-omnicom-health-group/
