Collaborated in a high-intensity 4-day CUNY innovation sprint program with Blackstone LaunchPad and Basta, working in cross-functional teams to ideate, refine, and pitch a cutting-edge solution to address a real-world challenge faced by Deloitte and L’Oreal.
Challenge
Create men's product or service for global distribution that is inclusive and sustainable. Research demographic and marketing strategies.
Research
Demographic: Focusing on Asian, Latino, Black, Mixed race markets, age 18-50 from diverse socioeconomic backgrounds.
Research/Marketing
Solution
Men's Skincare Subscription Service.
Commercial
This holiday season, turn your gentle meh... to Gentle-Men.
Winners!
What an honor to be part of the Blackstone Launch & BASTA Innovation Sprint! We placed 3rd out of 6 phenomenal teams.
It was an incredible 3-day challenge where my teammates Tasnia Latif Sabreena Kaur Maria J Campos Sanchita Paul and I tackled real-world business problems presented by industry giants like L'Oréal and Deloitte!
Over the past few days, we’ve been, brainstorming innovative ideas, prototyping solutions, pitching our business case. I absolutely love my team and the tremendous leadership of Amber Field, Ed.D. In a nutshell, this holiday season, turn your gentle meh... into Gentle-Men.
It was an incredible 3-day challenge where my teammates Tasnia Latif Sabreena Kaur Maria J Campos Sanchita Paul and I tackled real-world business problems presented by industry giants like L'Oréal and Deloitte!
Over the past few days, we’ve been, brainstorming innovative ideas, prototyping solutions, pitching our business case. I absolutely love my team and the tremendous leadership of Amber Field, Ed.D. In a nutshell, this holiday season, turn your gentle meh... into Gentle-Men.
